Hobbees
Duration: 3 weeks
Tools: Figma
Skills: Prototyping, User Research
Role: UI/UX Designer & Researcher
Team: 3 students
Hobbees
Duration: 3 weeks
Tools: Figma
Skills: Prototyping, User Research
Role: UI/UX Designer & Researcher
Team: 3 students
Hobbees
Duration: 3 weeks
Tools: Figma
Skills: Prototyping, User Research
Role: UI/UX Designer & Researcher
Team: 3 students
Project Overview
Project Overview
People who move to new towns and communities often struggle to meet new people and build meaningful connections. This can lead to feelings of isolation and difficulty in integrating into their new evironment.
Hobbees aims to address this challenge by providing an intuitive platform where users can connect with others based on shared interests and hobbies, fostering opportunities for social interaction and community building.
People who move to new towns and communities often struggle to meet new people and build meaningful connections. This can lead to feelings of isolation and difficulty in integrating into their new evironment.
Hobbees aims to address this challenge by providing an intuitive platform where users can connect with others based on shared interests and hobbies, fostering opportunities for social interaction and community building.
User Interviews and Personas 👤
User Interviews and Personas 👤
Interviewed 50+ current college students and recent post graduate adults
Key Findings:
Much harder to make friends as an adult compared to students in school.
Responses from both populations indicated the way a lot of people manage to make friends is through signing up for activities and hobbies, such as pickleball or art.
Developed 2 personas who would interact with our app, one adult and one student
Interviewed 50+ current college students and recent post graduate adults
Key Findings:
Much harder to make friends as an adult compared to students in school.
Responses from both populations indicated the way a lot of people manage to make friends is through signing up for activities and hobbies, such as pickleball or art.
Developed 2 personas who would interact with our app, one adult and one student
James
About: James is a 23 year old software developer working in tech remotely. He just graduated last year and is finding it difficult to make friends.
Interests: pickleball, soccer, tennis
Goals/Needs: Wishes there was an easier way to connect with people in his community online.
Sally
About: Sally is a 19 year undergraduate student studying English. She is still in college and is able to make some friends but is overwhelmed by all the clubs and finds it hard to meet people.
Interests: art, pottery, volleyball
Goals/Needs: Wishes there was a more streamlined way to find people she can do her hobbies with.
James
About: James is a 23 year old software developer working in tech remotely. He just graduated last year and is finding it difficult to make friends.
Interests: pickleball, soccer, tennis
Goals/Needs: Wishes there was an easier way to connect with people in his community online.
Sally
About: Sally is a 19 year undergraduate student studying English. She is still in college and is able to make some friends but is overwhelmed by all the clubs and finds it hard to meet people.
Interests: art, pottery, volleyball
Goals/Needs: Wishes there was a more streamlined way to find people she can do her hobbies with.
James
About: James is a 23 year old software developer working in tech remotely. He just graduated last year and is finding it difficult to make friends.
Interests: pickleball, soccer, tennis
Goals/Needs: Wishes there was an easier way to connect with people in his community online.
Sally
About: Sally is a 19 year undergraduate student studying English. She is still in college and is able to make some friends but is overwhelmed by all the clubs and finds it hard to meet people.
Interests: art, pottery, volleyball
Goals/Needs: Wishes there was a more streamlined way to find people she can do her hobbies with.
James
About: James is a 23 year old software developer working in tech remotely. He just graduated last year and is finding it difficult to make friends.
Interests: pickleball, soccer, tennis
Goals/Needs: Wishes there was an easier way to connect with people in his community online.
Sally
About: Sally is a 19 year undergraduate student studying English. She is still in college and is able to make some friends but is overwhelmed by all the clubs and finds it hard to meet people.
Interests: art, pottery, volleyball
Goals/Needs: Wishes there was a more streamlined way to find people she can do her hobbies with.
Feature Categorization 🗂️
Feature Categorization 🗂️
Based on user insights we thought the best approach to address this problem is to create a social media application focusing on hobbies and people making connections solely through activities.
We brainstormed key features we wanted to include:
Creating and viewing a user profile
Discovering (e.g., searching and browsing for) different hobbies and skills
Viewing “sharer” profiles and their content
Attending live “classes” or taking previously-recorded classes
Saving classes and/or saving them to collections
Enabling messaging between users and sharers
Viewing interesting statistics/insights about your upskilling and hobby-building habits
App should suggest content based on the users interests and habits
Rewarding sharers (we are open to different models - payment, donations, or even free)
Based on user insights we thought the approach to address this problem is to create a social media application focusing on hobbies and people making connections solely through activities.
We brainstormed key features we wanted to include:
Creating and viewing a user profile
Discovering (e.g., searching and browsing for) different hobbies and skills
Viewing “sharer” profiles and their content
Attending live “classes” or taking previously-recorded classes
Saving classes and/or saving them to collections
Enabling messaging between users and sharers
Viewing interesting statistics/insights about your upskilling and hobby-building habits
App should suggest content based on the users interests and habits
Rewarding sharers (we are open to different models - payment, donations, or even free)
Design Concepts
Design Concepts
Social Media Approach 🫂
This approach focuses on fostering genuine social interaction through common interests and community building. It would offers a simple, pastel-colored interface that invites users to explore and engage effortlessly, and emphasize local connections, allowing individuals to meet and bond over common interests both online and in their neighborhoods. By prioritizing user-friendly design and a welcoming atmosphere, the social media approach aims to enrich social experiences and cultivate meaningful relationships.
Social Media Approach 🫂
This approach focuses on fostering genuine social interaction through common interests and community building. It would offers a simple, pastel-colored interface that invites users to explore and engage effortlessly, and emphasize local connections, allowing individuals to meet and bond over common interests both online and in their neighborhoods. By prioritizing user-friendly design and a welcoming atmosphere, the social media approach aims to enrich social experiences and cultivate meaningful relationships.
Gameification Approach 👾
This approach focuses on transforming hobby exploration into an engaging adventure. This version encourages users to earn points and rewards for the hobbies they learn and the lessons they attend, turning personal growth into a fun challenge. By integrating game mechanics, it would motivate users to expand their interests while fostering connections with others who share their passions.With every new hobby mastered, users unlock opportunities for community engagement and collaboration, creating a vibrant ecosystem of learners and enthusiasts.
Gameification Approach 👾
This approach focuses on transforming hobby exploration into an engaging adventure. This version encourages users to earn points and rewards for the hobbies they learn and the lessons they attend, turning personal growth into a fun challenge. By integrating game mechanics, it would motivate users to expand their interests while fostering connections with others who share their passions.With every new hobby mastered, users unlock opportunities for community engagement and collaboration, creating a vibrant ecosystem of learners and enthusiasts.
Moodboards 🎨
Moodboards 🎨
Based on the two design concepts we brainstormed we developed two potential moodboards that we could use.
Based on the two design concepts we brainstormed we developed two potential moodboards that we could use.
Low-Fidelity Wireframes 📝
Low-Fidelity Wireframes 📝
Utilizing the two moodboards we developed low-fidelity wireframes for each design concept.
Utilizing the two moodboards we developed low-fidelity wireframes for each design concept.
Gamification Approach 👾
Gamification Approach 👾
Social Media Approach 🫂
High Fidelity Mockups 📱
High Fidelity Mockups 📱
After receiving user feedback based on both of our wireframes from the same students we originally interviewed, we decided to develop our high-fidelity mockups using the Social Media Approach.
After receiving user feedback based on both of our wireframes from the same students we originally interviewed, we decided to develop our high-fidelity mockups using the Social Media Approach.
Final Protoype