[Case 04]

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Social

Anti-Algorithm Designathon App

[Project Overview]

In this designathon we were tasked with building a product that embraces anti-algorithm in today's society. We had 2 hours to brainstorm and design a product that serves this purpose.

[Problem Statement]

Undo control over lyfe!

In a world dominated by personalization algorithms, our choices—and even our joy—are increasingly filtered and predicted. This control stifles spontaneity and limits the possibility of unexpected, meaningful moments. How might we create experiences that reject algorithmic influence and instead embrace randomness, human spontaneity, and the thrill of the unknown?

[Industry]

Social

[My Role]

UX Designer

[Platforms]

iPhone

[Timeline]

Designathon - 2 hours

Designathon - 2 hours

[Persona]

Jamal Riveria

Software Developer

Software Developer

"I am tired of routine I need something new and crazy"

[Goal]

[Goal]

Driven by a desire to slow down and savor life’s simple pleasures

With the pace of work and the routine of adulthood, he’s searching for gentle disruptions: things that spark wonder, laughter, or thought without needing a detailed plan

He values experiences that foster presence and authenticity over efficiency or optimization.

[Frustrations]

[Frustrations]

Finds planning social events exhausting or awkward

Feels like apps over-filter his choices instead of broadening them

Craves authentic, soulful interactions that feel human

Got rid of confusing transaction home screen and made a dedicated home screen

Got rid of confusing transaction home screen and made a dedicated home screen

Got rid of confusing transaction home screen and made a dedicated home screen

[Outcome]

[Outcome]

WE WON FIRST PLACE :)
Faculty were judges and 100% were impressed by our prototyping skills
All students and faculty highly rated the app idea for the designathon theme

[Key Learnings]

[Key Learnings]

Break Free from the Algorithm

Encourages users to step outside curated feeds and embrace authentic, serendipitous experiences.

Prioritize Well-Being Over Engagement

Shifts focus away from endless scrolling toward mindful, meaningful human moments.

Foster Empathy Through Shared Journeys

Connects people through diverse perspectives, building trust and understanding across different walks of life.

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